Assessor Resource

SISXIND403A
Analyse participation patterns

Assessment tool

Version 1.0
Issue Date: May 2024


This unit applies to those working as personal trainers in the fitness industry as well as those planning, implementing and evaluating community and outdoor recreation programs and activities across a range of areas, such as operations managers and program managers. It may also apply to those working in a development role in sporting organisations.

This unit describes the performance outcomes, skills and knowledge required to analyse current participation patterns in sport, fitness and recreation activities. The unit focuses on reviewing and evaluating market penetration and identifying potential directions for future marketing to targeted specific market segments in order to increase participation levels.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

work within organisation guidelines and systems and apply marketing principles to build organisation knowledge

use a range of sources to research and analyse participation patterns in key market segments of the sport, fitness and recreation industry and identify trends of potential significance

analyse comparative importance of the variety of influences on participation levels and patterns for differing market segments and communicate observations and interpretations to supervisor

apply research knowledge to scope potential opportunities to increase participation and make logical recommendations to manager.

Context of and specific resources for assessment

Assessment must ensure:

participation in market research activities that reflect the requirements of the individual’s current or intended work environment and are of sufficient breadth to demonstrate competency and consistency of performance.

Assessment must also ensure access to:

sources of information on participation patterns and market segments in the sport, fitness and recreation industry

a sport, fitness and recreation environment or facility with a range of services

organisational policies and procedures regarding the use of market research information

organisational marketing plans and objectives.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of discussing and presenting analysis to manager

oral and or written questioning to assess knowledge of key market segments in the sport, fitness and recreation industry

portfolio showing evidence of analysis of market segments and supporting rationale for recommendations.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

elicit information about participation levels and patterns in specific market segments of the sport, fitness and recreation industry

convey information about research outcomes and future opportunities

language and literacy skills to:

undertake basic research

identify and interpret market information

document outcomes of analysis and potential opportunities

technology skills to access electronic sources of information

problem-solving skills to:

assess the impact of various influences on patterns of participation

evaluate the scope for expansion

suggest potential opportunities for increasing participation

planning and organising skills to complete research and analysis activities within required timeframes.

Required knowledge

marketing principles to enable the identification of new and emerging markets and those not currently penetrated, with the aim of increasing participation

contemporary participation patterns in the sport, fitness and recreation industry and factors that impact on participation levels and patterns to enable market segments to be identified and analysed

dimensions and characteristics of leisure and its benefits for individuals and the community to enable understanding of client needs

legislation and organisation policies and procedures to enable collection, use and storage of market research data

market research and analysis techniques and valid information sources for the sport, fitness and recreation industry.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Market segments may include:

attitudes and values

culture

geography

lifestyle

employment status

socioeconomic factors.

Participant attributes may include:

gender

age

income

stage in lifecycle

occupation and education

culture.

Relevant sources may include:

Australian Bureau of Statistics

commercial research

internet

industry peak bodies

print media

surveys

television.

Features may include:

variety and breadth of services

locations

qualified staff

equipment and facilities.

Internal influences may include:

individual

lifestyle

social

External influences may include:

leisure characteristics

competitive service provision from public sector, commercial sector and not-for-profit sector

economic developments

environmental trends

shifts in demographics, political landscape and geographical landscape

technological change

codes of practice.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify market segments for current service delivery. 
Identify and analyse participant attributes common to specific market segments. 
Access and interpret statistical analysis of market research from relevant sources to evaluate market penetration of specific market segments. 
Identify major features of current service delivery. 
Assess potential impact of internal influences on participation levels and patterns. 
Assess potential impact of external influences on participation levels and patterns. 
Evaluate the scope for possible expansion of participation within specific market segments. 
Present outcomes of analysis to manager within the required timeframe. 
Recommend expansion opportunities. 
Document outcomes and opportunities. 

Forms

Assessment Cover Sheet

SISXIND403A - Analyse participation patterns
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

SISXIND403A - Analyse participation patterns

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

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Overall assessment result: Competent Not yet competent

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